Mom Influencers and Strategic Communication on Instagram: A study of Constructing Motherhood in Indian online space. The Journal of Theoretical Accounting Research, [S. l.], v. 22, n. 1, p. 261–272, 2026. DOI: 10.53555/jtar.v22i1.98. Disponível em: https://www.jtar.org/index.php/JTAR/article/view/98. Acesso em: 14 feb. 2026.