Integrating Customer Relationship Management (CRM) and Strategic Management: Effects on Customer Loyalty and Business Growth. The Journal of Theoretical Accounting Research, [S. l.], v. 21, n. 2, p. 213–222, 2025. DOI: 10.53555/jtar.v21i2.47. Disponível em: https://www.jtar.org/index.php/JTAR/article/view/47. Acesso em: 28 dec. 2025.